Hello Alice Jelly Roll - Ruby Star Society

Say hello to the dreamiest little roll of colour and whimsy! The Hello Alice Jelly Roll by Sarah Watts for Ruby Star Society / Moda Fabrics is packed with joyful prints, playful florals, and bits of storybook magic. Each strip unfurls like a page in a fairytale — think curious creatures, charming motifs, and soft, modern hues that work beautifully together (or mixed into your stash).

Perfect for quilts, scrappy bags, table runners, and all the spontaneous “what if I just started cutting” kind of projects that make sewing fun again.

40 strips of 2½″ × 42″ fabric (some duplicates included)